Morag Thomson

Marketing and PR

Social Media & Content Marketing

With the rise of new mediums and channels of marketing, businesses find it increasingly difficult to keep up to the demands of these. Social media and content marketing has gained much popularity in the recent past. It has now become an important part of your marketing mix. Both these platforms are extremely vital to make sure your business stays current and engaged with its target audience. 


Social media has become an important platform for marketing for your services and engaging with clients. Companies are now becoming extremely cautious of not just having a website and presence online but also promoting their services on social media platforms such as Twitter and Facebook. 


Content Marketing is another area which has really evolved over the last couple of years. Initially, businesses would only worry about having a website and the content to go on there. However, content marketing in the past couple of years has really helped businesses attract the right audience base. Content marketing also helps you be more visible online and increases your chances of being ahead of your competitors. 


As social media and content marketing expands brands also need to create and adopt new mediums and channels to populate their content. Each social media platform offers a unique capability and content marketing strategy for these social media platforms. 


Social media platforms not just offer better visibility and engagement but also affordability. It is now much easier to share blog posts, update your audience, share images to increase engagement and announce new products and services with your audience using these mediums. 


We make sure that your content marketing and social media campaigns are updated and monitored regularly. We believe in showing results to our clients. We make sure that the campaigns we run using social media platforms for your business deliver effective results for your business. We make sure that we make effective PR and social media campaigns and keep your website and social media pages updated so it can help you reach your business objectives and goals.